Advertising Formats
Advertising Interstitial Ads
Experienced web users tend to close pop-up windows immediately without looking at them. Moreover, pop-up blockers prevent the ads from appearing at all. Interstitial ads attempt to solve this problem because they are prominent and hard to miss.
Interstitial ads automatically scroll down simultaneously as a user scrolls down a webpage. If you have a dedicated audience that won't let a bit of obnoxiousness stand in their way of enjoying a site, interstitial ads can be exploited as one of the most highest-paying creatives.