Advertising Formats
Advertising Graphical Banners
It's a tired cliché, but a picture, indeed, is worth a thousand words, especially in online graphical banner advertisements. It is at the advertiser's discretion to present anything eye-catching enough in order to draw visitors' attention, including logos and photos of various sizes. These ads complement the publisher pages aesthetically and blend in contextually.
As users click on a graphical banner, they should be redirected to a page where they can find more information about the product/service, as well as the action they would like the users to take (i.e. fill out a form, purchase a product, etc). Graphical banners allow you present noticeably appealing ads, resulting in a higher viewer retention rate than radio or television ads.