Advertising Formats
Advertising Text Banners
In the early days of the Web, everything was text-based - there were no graphics. In today's internet economy, this paradigm is changing. As the Web becomes more and more graphical, it is important to emerge from the latest popular advertising trend and take a step back and employ simple text advertising.
Many sites offer text-based ads, which typically consist of one or two lines of text and a link. Users seem more likely to click on text ads when they appear within content, rather than at the top of a page in a banner-sized box. Plus, with text ads, an advertiser's message will always be displayed directly on a webpage.
As the workhorse of web advertising, text ads come in various shapes and sizes, including leaderboards, skyscrapers and other industry-standard sizes. Text ads are loaded more quickly, hence allowing you to present your message to your viewers more effectively.