Advertising Formats
Advertising Rich Media Banners
Rich media banners provide you with a way to present additional content and interaction within traditional ad sizes. With the technologies now available, rich media banners offer a great deal of flexibility and creative latitude in banner design.
Over the past few years, rich media has proven to be extremely effective and the click-through rates is amongst the highest in the online advertising industry. Rich media is usually designed in Flash because of its powerful capabilities; it can combine quality graphics with sound and incredible animation, allowing the advertiser to catch the attention of its users. Click or mouse-over actions creates more functionality and ensures a high click-through ratio. Java, JavaScript and DHTML can also be used with rich media banners, but we highly recommend the use of Macromedia Flash.