Advertising Formats
Advertising Inline Text Links
Inline text links are ads that appear as a brief text description in a box with a clear call-to-action. These ads only appear when the mouse pointer hovers over certain words that are relevant to the webpage's content. The sole purpose of inline text links is to create user curiosity based on a detailed description and a link to partner sites.
Inline text links are great when you want to save space on your webpage; they are similar to newspaper headlines that raise interest on a distinctive topic. With the possibility of frequent format changes, spendings on the creation of graphical ad formats are unnecessary; thus, text links provide a pure and effective technique to advertise across the internet.